Daily Bathing in the 1920s

So I was thinking that daily bathing was a hot-topic or interesting issue in the 1920s, since a high school student won an essay contest writing about it.  Then I see it was a contest "instituted by M. S. Lott, Plumbing and Heating establishment for the purpose of bettering health conditions in Lehi by interesting pupils in seeking and writing on the subject."  An interesting read by Margaret F. Thurman, though I am not keen on the thought of a cold bath, even for a minute.  (Then again, in 1920s terms, I'm middle-aged.  How sad.)

--American Fork Citizen, American Fork, Utah, May 20, 1922

I always thought it was "Cleanliness is next to godliness" but either "goodliness" is a standard variant (the phrase came up nearly 10,000 times on Google) or maybe it was a Utah thing.